The Wave of Un-Syndication

January 28, 2012 Leave a Comment

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A couple of days ago, I posted four real estate predictions for 2012 that I thought would ‘Rock’ the industry this year.  I’ve heard from a couple of my colleagues that told me that my observations on listing syndication were not an accurate reflection of how the industry feels.  Well – - – it didn’t take long for the first prediction to start manifesting itself right before our very eyes.

Abbott Realty Group (ARG), a well-respected, residential brokerage company in San Diego, CA posted the following video on its YouTube channel.  Take a look:

 

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Still think that brokers across the country will never pull out of REALTOR.com, Trulia, Zillow, et. al.?  Jim Abbott, the President of ARG, outlines some compelling points in favor of yanking a firm’s listings from these aggregators.  As the year unfolds, it will be interesting to see how many other brokers follow ARG’s lead.  Stay tuned.

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Four Trends That Will Rock the Real Estate Industry in 2012

January 23, 2012 Leave a Comment

If there is one thing that I’ve learned in the real estate business over the years it’s that change is constant.  New tools, programs, regulations and innovators make this an industry that doesn’t stand still.

From computerization of Multiple Listing Service data to smart phones to mortgage preapprovals to digital signatures; innovation waits for no one.  You either embrace it or get out of the way.

So without further ado, here are my predictions for the upcoming year and some of the things that I believe will rock our industry (again):

1.  Listing Syndication and Internet Data Exchange (IDX) Will Come Under Fire

It has been commonplace over the last couple of years for companies and agents to syndicate their listings to as many real estate web sites as possible to increase the chance that their properties will get noticed by home buyers who will in turn contact an agent to buy a home.  Sounds like a plan – right?

Enter Edina Realty.  Edina is a mega broker with 60 real estate offices and over $5 billion in sales located in Minnesota, Wisconsin and North Dakota.  In late 2011, Edina stopped syndicating their listings to national websites.  Why would one of the top ten real estate companies in the US decide to shun syndication?  If you listen to them, there are three reasons: Read more of this post

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Branding – Keep It Simple Stupid (KISS)

January 4, 2012 2 Comments

Are you keeping your promises?

As many of my business associates know, I love to watch, read and follow Seth Godin.  I think the guy is brilliant!  He has a unique way of taking really complicated issues and breaking them down into something that’s simple while putting his own unique, humorous twist on them.  Here is another classic entitled “The Simple First Rule of Branding Anything (Even Yourself).”

Not a secret, often overlooked:  “Keep your promises.”

If you say you’ll show up every day at 8:00 AM, do so.  Every day.

If you say your service is excellent, make it so.

If circumstances or priorities change, well then, invest to change them back.  Or tell the truth, and mean it.

If traffic might be bad, plan for it.

Want a bigger brand?  Make bigger promises.  And keep them.

I think too many times companies, teams, schools, businesses and real estate agents try to create an image or brand by trying to spend big money on advertising and cute gimmicks that they hope will get them noticed.  I don’t know about you, but what gets my attention and causes me to return to do business with someone is when I’ve had a good experience in the past and know what to expect from them in the future.  That only occurs by delivering day in and day out on your promises.
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Source:  Godin, Seth. “The Simple First Rule of Branding and Marketing Anything (even Yourself).” Web log post. Seth’s Blog. 17 Dec. 2011. Web. <http://sethgodin.typepad.com/seths_blog/2011/12/the-simple-first-rule-of-branding-and-marketing-anything-even-yourself.html>.

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Happy New Year

January 2, 2012 Leave a Comment

Best wishes for a healthy and prosperous new year!

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Seven Habits of Highly Successful Real Estate Agents

December 31, 2011 Leave a Comment

In 1989, Stephen Covey wrote a book that has since sold over 15 million copies worldwide called Seven Habits of Highly Successful People.  The book should be required reading for anyone thinking about getting into business for themselves.

Jay Thompson, a respected real estate broker and blogger in Arizona, recently wrote a post entitled ‘Seven Habits of Highly Successful Real Estate Agents.’  Good stuff – - – here are his seven habits with my accompanying comments:

Habit #1 – Understand the Real Estate Contract and Supporting Documents.  Real estate agents in our state can use standard contracts supplied by the Pennsylvania Association of REALTORS® that have been written and reviewed by the legal profession.  In other words, the verbiage is used over and over again in virtually all transactions.  There is no excuse for not knowing what is contained within these documents.  Read them.

Habit #2 – Patience.  Our business is becoming more and more complex by the minute.  We deal with other agents, title companies, mortgage reps, appraisers, inspectors and our clients for sometimes months in the same transaction.  The valuable real estate agent knows how to navigate the choppy waters to get the transaction to the settlement table.

Read more of this post

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‘Tis the Season to Add to Your Database

December 18, 2011 Leave a Comment

The holidays are upon us, and chances are you will be attending a number of holiday-related business or social events.  From your spouse’s office party to a Super Bowl extravaganza, maintaining a balance between having fun and seizing a networking opportunity as a real estate agent is critical.

How you approach these gatherings may mean the difference between making a lasting and positive first impression that could drive new buyers and sellers in your direction, or turning off future, present or past clients.

Here are some simple ways in which you can convey a friendly, polite professionalism while you’re networking during holiday events:

Dress the Part.  This may sound trite, but people will judge you by your appearance.  Let your personality and what you say at these events be the things that people remember; not your inappropriate attire.  If you’re going to err, make sure you do it on the side of overdressing.

Be Punctual.  I know many people make it a habit of showing up “fashionably late” at these get-togethers; however, showing up on time to events demonstrates that you are responsible and reliable.  Moreover, it communicates that you respect the person who is hosting the event and the people attending it enough to make it a priority. Read more of this post

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Instill Some Zappos in Your Business

October 23, 2011 Leave a Comment

Zappos: Delivering "Wow!"

Want to invigorate (or reinvigorate) your business?  Why not take a cue from Zappos.com who sells over $1 Billion worth of merchandise every year.  They are  known as a company that gives great customer service that just happens to sell shoes.

Here’s a list of Zappos’ top 10 ways to instill superior customer service from the book Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh.  (NOTE: my comments are in BLUE)

 1. Make customer service a priority for the whole company.  Every program and service offered should revolve around the customer – not you.

2. Make “wow” a verb that is part of your company’s everyday vocabulary.  Strive to hear your clients say “Wow!”

3. Empower and trust your customer service reps.  The more you empower others, the more time you will have to deliver.

4. Realize that it’s okay to fire customers who are insatiable or abuse your employees.  Stop trying to work with anyone who sucks the life out of your enthusiasm.

5. Don’t measure call times, don’t force employees to upsell and don’t use scripts.  If you help clients to attain their goals – meeting your goals will follow naturally.

6. Don’t hide your 1-800 number.  How easy are you to find?

7. View each call as an investment in building a customer service brand.  Practice SMILING when you pick up the phone.

8. Have the entire company celebrate great service.  Collect client references and share them with others (HINT: you’ll need to ask for them).

9. Find and hire people who are already passionate about customer service.  Only work with vendors who share your passion for service – they are a reflection of you.

10. Give great service to everyone: customers, employees and vendors.  You never know who might be looking for a home in the future.

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The Rise of Mobile Websites

October 8, 2011 1 Comment

How do you access the internet?

Real estate advertising on the web is changing – Again!

According to an eMarketer forecast, by 2014 an estimated 53.9 percent of mobile phone users in the United States will access the Internet through a mobile browser or application.  This translates to about 44 percent of the total U.S. population.

On average, people check their phones 150 times per day.  That is one glance every six and a half minutes.  This is bordering on an addiction.

In the next three to four years mobile Internet traffic will surpass desktop Internet traffic, driven by mobile Internet/data enabled devices.  If real estate companies and agents don’t embrace this technology, they’ll be left in the dust when it’s time to hand out medals for those who are thriving in the new world of real estate.

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