Posted by tblefko on August 15, 2009
more about “Social Media Revolution“, posted with vodpod
A couple of weeks ago I posted a video to this blog which showed the impact that social media is having on our society, and in particular, on the real estate business. Still aren’t buying into this phenomenon? Wake up and smell the coffee!
Posted in Agents, Technology | Tagged: Advertising, Flat World Knowledge, Google, Media, Newspapers, Real estate, Social media, Social Networks, Society and Culture, Statistics, Twitter, Video | Leave a Comment »
Posted by tblefko on July 7, 2009
Image via CrunchBase
Google just upped the ante in the competitive field of real estate listing search engines. In a move that certainly had a few established players (i.e. REALTOR.com, Zillow, Tulia, et.al.) do a double take, Google Maps incorporated a new tool into its site that links buyers and renters to available properties. The feature was only launched in Australia and New Zealand yesterday, but I understand that selected metropolitan areas in the United States are already able to utilize the service.
The following is an instructional video on how to utilize the service:
So what’s the big deal?
Read the rest of this entry »
Posted in Agents, Buyers, Sellers | Tagged: Advertising, Agents, Buyers, Google, Google Maps, Media, Realtor.com, Sellers, Video, Web Sites, Zillow | Leave a Comment »
Posted by tblefko on June 5, 2009
Image courtesy of Flickr
I read two surveys within the last week that reconfirm my belief that newspaper advertising for real estate is now officially a thing of the past. No more will I listen to those pundits that extol the benefits of this flimsy periodical from a bygone era. If you’re a homeowner who needs to sell their property and is considering what forms of advertising to utilize – - – listen up. If you’re an agent who is looking for ammunition to try and convince a potential listing that newspaper advertising is not worth it – - – you’re about to hit the jackpot.
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Posted in Agents, Buyers, Sellers | Tagged: Advertising, Agents, Buyers, Charts, National Association of REALTORS, Newspapers, Sellers, Statistics | Leave a Comment »
Posted by tblefko on June 2, 2009
Image courtesy of Flickr
When I first got into the real estate business year’s ago, occasionally I would run into a seller that told me to sell their home quickly at the highest price but with some of the following caveats:
My response was always the same; “Are you out of your mind?” Actually, I conveyed my message a little differently but the point was always the same; “Mr. & Mrs. Seller, in order for me to get your home sold in the shortest period of time at the highest price, I need all the tools available to me. That includes . . . . “ At the end of the day, I would get the listing, use all the tools and eventually sell the home.
I can understand this line of reasoning from a seller (hmmm – not really) but from the National Association of REALTORS® (NAR), I’m floored!
Posted in Agents, Legislation, Sellers | Tagged: Advertising, Agents, Google, IDX Feed, National Association of REALTORS, Sellers, Web Sites | 2 Comments »
Posted by tblefko on January 17, 2009
Screencap of www.lancasteropenhouses.com
Still looking for real estate open houses to attend by looking through the local newspaper? UGH! You know what an ordeal that is. You scan page after page in the newspaper trying to locate something in the right area and price range that will fit your needs. Between looking through the newspaper and traveling to the open houses, you spend hours of valuable time and at the end of the day you still aren’t any closer to finding that perfect home. You say to yourself, “Oh well, there’s next weekend.”
STOP THE MADNESS!
Introducing the better way to find an open house – - – www.lancasteropenhouses.com. One web site; all the open houses in your area. What could be easier? Oh yeah, and you don’t have to worry about washing the black newspaper ink off your hands after using the site.
Posted in Buyers, Sellers | Tagged: Advertising, Buyers, Newspapers, Open Houses, Sellers, Web Sites | Leave a Comment »
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