The ramblings of a real estate veteran.
October 5, 2011 Leave a comment
Prudential HomeSale’s television advertising campaign hits WGAL TV 8 this morning. Many thanks to Laurie Czaplinski and her Agent Services department for spearheading this effort. Just One More Reason . . .
May 24, 2011 Leave a comment
Bring Your Challenges! That’s the message in Prudential’s new U.S. advertising campaign launched today. The campaign invites individuals, financial professionals and institutions to bring their biggest financial challenges to Prudential and highlights our company’s 135-year history of meeting those challenges for Americans.
The campaign debuts with ads in The New York Times, The Wall Street Journal, Washington Post, USA Today, The Star-Ledger, Barron’s and the Financial Times, and will include television, outdoor advertising, digital, business, general interest and trade media.
The advertising highlights some of the tough challenges our company is already working to address, including helping Americans plan for lifetime income security, manage risk in pension plans and investments, deliver cost effective benefits to employees, secure adequate insurance coverage and make sense of the real estate market.
The ad campaign outlines Prudential’s goal to help solve the financial challenges that we all face—not in the short term, but for the long-term benefit of our clients and our communities. In fact, Prudential business leaders and industry thought leaders discuss those pressing financial issues we all face today in short videos featured on a new website our company created for the campaign.
“This is a significant new campaign designed to demonstrate the important leadership role Prudential plays in helping people and organizations tackle their biggest financial challenges,” says Colin McConnell, head of Prudential Advertising, the company’s in-house advertising agency. “‘Bring Your Challenges’ will build on the strength of Prudential’s brand and our leadership position in our core businesses. And it will showcase the dynamic company we are today.
April 23, 2011 1 Comment
We’ve all heard that Social Media is something that we should be involved with because it’s where internet browsers are spending their time. But do most of us really buy into Social Media? Do we look at it as a waste of time?
There is mounting new evidence within Prudential Homesale that not only is Social Media not a waste of time, but it may be even better than anything we had previously imagined.
In recent internet traffic numbers gathered by Rod Messick, Chief Financial Officer with Prudential Homesale Services Group, he stated that in January of 2011, “Facebook surpassed Trulia, REALTOR.com, and Zillow as a referring source” to PrudentialHomesale.com. A referring source means that traffic comes to our website from another website instead of a user typing in our website name into their browser or finding us on a search engine. It’s also known as a click-through.
How much is Facebook being used by the general public and Prudential Homesale agents?
According to the most recent website rankings (week ending 1/29/11) by Experian Hitwise, a leading global information services company providing data and analytical tools to clients in more than 65 countries, 10.35% of all internet traffic lands on Facebook. That’s the highest ranking of any website. (Yes – it even beat Google which came in at 7.52%.)
“Visits to PrudentialHomesale.com from Facebook are up 143% as compared to January 2010,” said Messick. Based on this new data, Prudential Homesale agents can expect to see training developed by the company so that they can utilize social media to a greater extent in their personal marketing and advertising campaigns.
March 6, 2011 Leave a comment
Real people with a real message! That’s the theme of these three television commercials that are starting to run on WGAL, Fox 43, WHP 21, Comcast and Viamedia. They will run through the Spring buying season and end during the latter part of May.
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August 5, 2010 Leave a comment
Sometimes you live with something so long that you just take it for granted . . . that is until somebody else points out what you have is pretty special. Such is the case with our website, www.prudentialhomesale.com. Here’s a toast to all our IT people who work tirelessly to give us the best tools in the industry. Here – Here!
Lancaster, PA, July 30, 2010 –(PR.com)– Prudential Homesale Services Group, a local realty firm operating twenty offices throughout south central and southeastern Pennsylvania, was recently recognized as a finalist in The Central Pennsylvania Business Journal’s 2010 Best of the Web Awards.
The Best of the Web Awards are designed to recognize local companies and organizations that have excelled in building a strong, quality and productive Web presence. This was the second year for the awards and included additional categories like “Best Use of Social Media” and “Best Recurring eNews Product.”
An independent panel of judges reviewed all entries and scored them on their design creativity, usability, innovation and overall experience. Winners were announced at the Best of the Web Awards luncheon on Monday, July 26, 2010.
Prudential Homesale was the only real estate company to be honored as a finalist. Homesale’s website, www.PrudentialHomesale.com, is the only local broker website offering real estate listings for all of south central Pennsylvania. The site receives more visitors than any other local real estate broker website. Their unique map search technology offers easy search capabilities for users of all skill levels.
Representatives from Homesale who were present at the event were Sandra Troccoli, Director of I.T. & Web Services; Rod Messick, CFO; Christine Sneeringer, VP of Marketing & Advertising; and Laurie Czaplinski, Project & Training Director.
According to RealTrends, Prudential Homesale Services Group is the 16th most successful Realtor in the country in the combined delivery of home services: real estate sales, mortgage closings, title closings, and home warranty sales.
August 15, 2009 Leave a comment
more about “Social Media Revolution“, posted with vodpod
A couple of weeks ago I posted a video to this blog which showed the impact that social media is having on our society, and in particular, on the real estate business. Still aren’t buying into this phenomenon? Wake up and smell the coffee!
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July 7, 2009 Leave a comment
Image via CrunchBase
Google just upped the ante in the competitive field of real estate listing search engines. In a move that certainly had a few established players (i.e. REALTOR.com, Zillow, Tulia, et.al.) do a double take, Google Maps incorporated a new tool into its site that links buyers and renters to available properties. The feature was only launched in Australia and New Zealand yesterday, but I understand that selected metropolitan areas in the United States are already able to utilize the service.
The following is an instructional video on how to utilize the service:
So what’s the big deal?
June 5, 2009 Leave a comment
Image courtesy of Flickr
I read two surveys within the last week that reconfirm my belief that newspaper advertising for real estate is now officially a thing of the past. No more will I listen to those pundits that extol the benefits of this flimsy periodical from a bygone era. If you’re a homeowner who needs to sell their property and is considering what forms of advertising to utilize – - – listen up. If you’re an agent who is looking for ammunition to try and convince a potential listing that newspaper advertising is not worth it – - – you’re about to hit the jackpot.
