There is no denying that social media has grown exponentially over the last year or two and will continue to impact our lives in the future in ways that we can’t even imagine today. For evidence, go to my recent post on the subject. However; real estate companies, brokers and agents have been slow in trying to get their arms around this 800 pound gorilla since it first appeared on the marketing scene.
Perhaps the biggest obstacle that our industry has had to overcome with this newer form of advertising and networking is that a large majority of the company owners, leadership and top-producers are 50 plus years old. In general, they have had a successful track record that hasn’t included social media so in their minds the cost/time versus benefit matrix just doesn’t add up. In addition, this group of practitioners is traditionally more conservative and resistant to change. (In the interest of full disclosure and just so you don’t think I’m bashing this specific group, I fall within this age demographic – but just barely.)
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