Harrisburg Real Estate Weblog

The ramblings of a real estate veteran.

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  • _______________________
    Tom Blefko
    Associate Broker
    PA Lic #AB049897L
    4309 Linglestown Road
    Harrisburg, PA 17112
    W: (717) 657-8700
    F: (717) 540-9801

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Posts Tagged ‘Facebook’

Will ‘Tweeting’ Benefit Your Business?

Posted by tblefko on August 30, 2009

There is no denying that social media has grown exponentially over the last year or two and will continue to impact our lives in the future in ways that we can’t even imagine today.  For evidence, go to my recent post on the subject.  However; real estate companies, brokers and agents have been slow in trying to get their arms around this 800 pound gorilla since it first appeared on the marketing scene.

Perhaps the biggest obstacle that our industry has had to overcome with this newer form of advertising and networking is that a large majority of the company owners, leadership and top-producers are 50 plus years old.  In general, they have had a successful track record that hasn’t included social media so in their minds the cost/time versus benefit matrix just doesn’t add up.  In addition, this group of practitioners is traditionally more conservative and resistant to change.  (In the interest of full disclosure and just so you don’t think I’m bashing this specific group, I fall within this age demographic – but just barely.)

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Posted in Agents, Consumers, Social Networking | Tagged: , , , , , , , , , , , , , | Leave a Comment »

Link Sharing is Ruled by Facebook

Posted by tblefko on August 18, 2009

A recent survey conducted by AddToAny shows that Facebook users share more links to information than any other site out there.  In fact, the spread between Facebook and e-mail (2nd place) is over two times as much.  Just a short time ago, e-mail dominated link sharing but social networking has taken over and now has a greater reach worldwide.

What does this mean for the real estate industry?  In my opinion, the days of agents sending out e-mail blasts telling the world about their new listing are numbered.  The world is choosing to communicate differently.  People want a more personal interaction with who they are going to do business with in the future.  Does this mean you ought to abandon e-mail?  No.  It just means that real estate agents should not assume that their future business wants to communicate this way.

NOTE: AddToAny is a maker of one of the most popular widgets that lets content sites provide their readers with an easy way to share stories across multiple social media sites.   I use the AddToAny widgets in the sidebar of this blog.

Related articles of interest:

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Is Your Net-Working?

Posted by tblefko on March 17, 2009

          
Networking has changed from when I first got into the real estate business over 25 years ago.  Back then, you wanted to stay in touch with people (i.e. future listings and sales) via telephone calls or personal visits with the goal that they would remember you when it came time to sell or buy real estate.  In addition, you were always asking the question, “Who do you know that could use the services of a professional real estate agent?”  While these tried and true techniques still apply today, they are enhanced and accentuated by the phenomenon of Social-Media Networking.  Click on the slide show below to get a better understanding of how Social-Media Networking can work for you.

HINT #1:  Before playing the slide show, click on the “Full Screen” icon in the lower right hand corner.  This will make the presentation easier to read (some of us need help with our eyesight.)

HINT #2:  Definitely click on the slide with the embedded video about Trader Joe’s.  What a catchy little tune.

HINT #3:  When you’re done with the slide show, hit the “Esc” key to return to this blog so you can read more cool stuff.

Posted in Agents | Tagged: , , , , , , | Leave a Comment »