I’m often appalled at customer service people (Realtors included) who don’t take the time up front to get to know their clients.  Watch this short commercial which will illustrate my point.

Too many times people try and sell their product or service to someone when they don’t take the time to get to know what the client wants.  As Realtors, we may be trying to sell the benefits of a beautiful, spacious, walk-in closet when what the client really wants is a walk-in fridge.  Next time you shift into hyper-drive trying to sell something, ask yourself, “Do I really know what the client wants?”  If your answer is, “I don’t know.”  Step back and start asking some questions.  They’ll tell you what they want, you just have to take the time to listen.