The Consumer is Talking; Who’s Listening?
August 21, 2009 Leave a Comment
When was the last time you sat down with a customer or client and really listened to them? No – I mean really listened? Did you interact with them and delve deep into their inner thoughts and feelings or was it superficial? Worse yet, was it all ‘talk’ and no ‘listen’? Take a second and watch this video. Remind you of anyone?
A recent study conducted by Michigan State University researchers has identified what the sophisticated consumer is looking for in today’s competitive, challenging global economy. Essentially, they are looking for a “total experience.” Whether they are thinking about listing their property, talking with a financial consultant, shopping for a new dress or buying a cup of coffee, all consumers are looking for four major factors. They are, in order of importance:

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