Harrisburg Real Estate Weblog

The ramblings of a real estate veteran.

  • Welcome to My Blog

  • _______________________
    Tom Blefko
    Associate Broker
    PA Lic #AB049897L
    4309 Linglestown Road
    Harrisburg, PA 17112
    W: (717) 657-8700
    F: (717) 540-9801

  • Ask Me a Question

  • Common RE Docs

  • Find Me On . . .





  • Blog Directories







  • Prudential HSG Colonial Park Office Photos

    3rd Quarter B-Day Luncheon

    100 Days to Greatness Graduation

    Yellowman Takes a Tumble

    Yellowman Goes Crabbing

    Yellowman at Sunset

    OK - - - Who Unplugged the Frig?

    We Love You Yellow Man!

    May I Help You?

    Bathroom Break

    The Radon Level is What????

    More Photos

Posts Tagged ‘Social media’

Will ‘Tweeting’ Benefit Your Business?

Posted by tblefko on August 30, 2009

There is no denying that social media has grown exponentially over the last year or two and will continue to impact our lives in the future in ways that we can’t even imagine today.  For evidence, go to my recent post on the subject.  However; real estate companies, brokers and agents have been slow in trying to get their arms around this 800 pound gorilla since it first appeared on the marketing scene.

Perhaps the biggest obstacle that our industry has had to overcome with this newer form of advertising and networking is that a large majority of the company owners, leadership and top-producers are 50 plus years old.  In general, they have had a successful track record that hasn’t included social media so in their minds the cost/time versus benefit matrix just doesn’t add up.  In addition, this group of practitioners is traditionally more conservative and resistant to change.  (In the interest of full disclosure and just so you don’t think I’m bashing this specific group, I fall within this age demographic – but just barely.)

Read the rest of this entry »

Posted in Agents, Consumers, Social Networking | Tagged: , , , , , , , , , , , , , | Leave a Comment »

Link Sharing is Ruled by Facebook

Posted by tblefko on August 18, 2009

A recent survey conducted by AddToAny shows that Facebook users share more links to information than any other site out there.  In fact, the spread between Facebook and e-mail (2nd place) is over two times as much.  Just a short time ago, e-mail dominated link sharing but social networking has taken over and now has a greater reach worldwide.

What does this mean for the real estate industry?  In my opinion, the days of agents sending out e-mail blasts telling the world about their new listing are numbered.  The world is choosing to communicate differently.  People want a more personal interaction with who they are going to do business with in the future.  Does this mean you ought to abandon e-mail?  No.  It just means that real estate agents should not assume that their future business wants to communicate this way.

NOTE: AddToAny is a maker of one of the most popular widgets that lets content sites provide their readers with an easy way to share stories across multiple social media sites.   I use the AddToAny widgets in the sidebar of this blog.

Related articles of interest:

Reblog this post [with Zemanta]

Posted in Social Networking, Technology | Tagged: , , , | Leave a Comment »

Is the Social Media Revolution a Passing Fad?

Posted by tblefko on August 15, 2009

more about “Social Media Revolution“, posted with vodpod

A couple of weeks ago I posted a video to this blog which showed the impact that social media is having on our society, and in particular, on the real estate business.  Still aren’t buying into this phenomenon?  Wake up and smell the coffee!

Related articles of interest:
Reblog this post [with Zemanta]

Posted in Agents, Technology | Tagged: , , , , , , , , , , , | Leave a Comment »

Fasten Your Seat Belt!

Posted by tblefko on July 13, 2009

 
Finding it hard to keep up in today’s fast-paced world?  Are you waiting for this inconvenient ‘Recession’ thingy to pass so you can get back to normal?  Think again.
 
(WARNING: This video will make you rethink everything.)
 
more about “Did You Know?“, posted with vodpod

Now go out there and make things happen.  Happy Monday!

Reblog this post [with Zemanta]

Posted in Technology | Tagged: , , , , , , | Leave a Comment »