There Just Might Be Something to This Social Media Stuff
April 23, 2011 1 Comment
We’ve all heard that Social Media is something that we should be involved with because it’s where internet browsers are spending their time. But do most of us really buy into Social Media? Do we look at it as a waste of time?
There is mounting new evidence within Prudential Homesale that not only is Social Media not a waste of time, but it may be even better than anything we had previously imagined.
In recent internet traffic numbers gathered by Rod Messick, Chief Financial Officer with Prudential Homesale Services Group, he stated that in January of 2011, “Facebook surpassed Trulia, REALTOR.com, and Zillow as a referring source” to PrudentialHomesale.com. A referring source means that traffic comes to our website from another website instead of a user typing in our website name into their browser or finding us on a search engine. It’s also known as a click-through.
How much is Facebook being used by the general public and Prudential Homesale agents?
According to the most recent website rankings (week ending 1/29/11) by Experian Hitwise, a leading global information services company providing data and analytical tools to clients in more than 65 countries, 10.35% of all internet traffic lands on Facebook. That’s the highest ranking of any website. (Yes – it even beat Google which came in at 7.52%.)
“Visits to PrudentialHomesale.com from Facebook are up 143% as compared to January 2010,” said Messick. Based on this new data, Prudential Homesale agents can expect to see training developed by the company so that they can utilize social media to a greater extent in their personal marketing and advertising campaigns.
I recently had an agent in my office who showed me their Buyer’s 







