There Just Might Be Something to This Social Media Stuff

We’ve all heard that Social Media is something that we should be involved with because it’s where internet browsers are spending their time.  But do most of us really buy into Social Media?  Do we look at it as a waste of time?

 There is mounting new evidence within Prudential Homesale that not only is Social Media not a waste of time, but it may be even better than anything we had previously imagined.

 In recent internet traffic numbers gathered by Rod Messick, Chief Financial Officer with Prudential Homesale Services Group, he stated that in January of 2011, “Facebook surpassed Trulia, REALTOR.com, and Zillow as a referring source” to PrudentialHomesale.com.  A referring source means that traffic comes to our website from another website instead of a user typing in our website name into their browser or finding us on a search engine.  It’s also known as a click-through.

 How much is Facebook being used by the general public and Prudential Homesale agents? 

 According to the most recent website rankings (week ending 1/29/11) by Experian Hitwise, a leading global information services company providing data and analytical tools to clients in more than 65 countries, 10.35% of all internet traffic lands on Facebook.  That’s the highest ranking of any website.  (Yes – it even beat Google which came in at 7.52%.)

 “Visits to PrudentialHomesale.com from Facebook are up 143% as compared to January 2010,” said Messick.  Based on this new data, Prudential Homesale agents can expect to see training developed by the company so that they can utilize social media to a greater extent in their personal marketing and advertising campaigns.

Spring Advertising Campaign Set to Kick-Off

Real people with a real message!  That’s the theme of these three television commercials that are starting to run on WGAL, Fox 43, WHP 21, Comcast and Viamedia.  They will run through the Spring buying season and end during the latter part of May.

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Social Networking Becomes More Entrenched In Our Lives

© 2010 Experian Information Solutions, Inc. All rights reserved

Five Tips for Deciphering Your Home Loan’s Good-Faith Estimate

I recently had an agent in my office who showed me their Buyer’s HUD-1 Settlement Statement form two days prior to settlement that had some inconsistancies when it came to the numbers jiving with the original Good Faith Estimate provided by the lender.  I found this article of the National Association of REALTORS® consumer website, HouseLogic, that provided some good answers to questions about Good Faith Estimates.  The article is reproduced here in its entirety:

Knowing how to read your good-faith estimate can help you save money on your home loan.

When you’re shopping for a mortgage loan, it’s sometimes hard to understand the jargon lenders use in the good-faith estimate explaining the costs and fees you’ll pay when taking out a mortgage.

When you apply for a mortgage, the lender has three days to give you a good-faith estimate of the fees and interest rate you’ll pay, as well as other loan terms.  Here are five tips for using the new three-page form to your advantage.

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Prudential Homesale Website Recognized

Sometimes you  live with something so long that you just take it for granted . . . that is until somebody else points out what you have is pretty special.  Such is the case with our website, www.prudentialhomesale.com.  Here’s a toast to all our IT people who work tirelessly to give us the best tools in the industry.  Here – Here!

Lancaster, PA, July 30, 2010 –(PR.com)– Prudential Homesale Services Group, a local realty firm operating twenty offices throughout south central and southeastern Pennsylvania, was recently recognized as a finalist in The Central Pennsylvania Business Journal’s 2010 Best of the Web Awards.

The Best of the Web Awards are designed to recognize local companies and organizations that have excelled in building a strong, quality and productive Web presence. This was the second year for the awards and included additional categories like “Best Use of Social Media” and “Best Recurring eNews Product.”

An independent panel of judges reviewed all entries and scored them on their design creativity, usability, innovation and overall experience. Winners were announced at the Best of the Web Awards luncheon on Monday, July 26, 2010.

Prudential Homesale was the only real estate company to be honored as a finalist. Homesale’s website, www.PrudentialHomesale.com, is the only local broker website offering real estate listings for all of south central Pennsylvania. The site receives more visitors than any other local real estate broker website. Their unique map search technology offers easy search capabilities for users of all skill levels.

Representatives from Homesale who were present at the event were Sandra Troccoli, Director of I.T. & Web Services; Rod Messick, CFO; Christine Sneeringer, VP of Marketing & Advertising; and Laurie Czaplinski, Project & Training Director.

According to RealTrends, Prudential Homesale Services Group is the 16th most successful Realtor in the country in the combined delivery of home services: real estate sales, mortgage closings, title closings, and home warranty sales.

Considering Selling Your Home as a FSBO? Hmmm – - maybe not.

Hmm! This isn't as easy as I thought it would be.

So you’re thinking about putting your home on the market and moving to that condo/farm/new build/quiet neighborhood/high-rise/bigger home/smaller home (select one).  Even though prices on homes seem to be stagnant and you won’t be able to get as much for your home as you could just three years ago, the deals you can get as a buyer after you sell your home seem too good to pass up.

Your natural inclination is to save the commission and try to sell your home yourself which will leave extra cash to put toward your next home.  Simple math says that if you don’t pay a REALTOR® a commission to sell your home, you’ll have more left over to buy your new home.  You may want to reconsider your strategy.

In a recent article posted on FORBES.com, they make the case that going it alone has drawbacks that most potential ‘For Sale By Owners’ don’t even consider.

Here is the article posted in its entirety:

Five Reasons Why You Still Need a Real Estate Agent ¹

The proliferation of services that help homebuyers and sellers complete their own real estate transactions is relatively recent, and it may have you wondering whether using a real estate agent is becoming a relic of a bygone era. While doing the work yourself can save you the significant commission rates many real estate agents command, for many, flying solo may not be the way to go–and could end up being more costly than a realtor’s commission in the long run. Buying or selling a home is a major financial (and emotional) undertaking. Find out why you shouldn’t discard the notion of hiring an agent just yet.

1. Better Access/More Convenience

A real estate agent’s full-time job is to act as a liaison between buyers and sellers. This means that he or she will have easy access to all other properties listed by other agents. Both the buyer’s and seller’s agent work full time as real estate agents and they know what needs to be done to get a deal together. For example, if you are looking to buy a home, a real estate agent will track down homes that meet your criteria, get in touch with sellers’ agents and make appointments for you to view the homes. If you are buying on your own, you will have to play this telephone tag yourself. This may be especially difficult if you’re shopping for homes that are for sale by owner.

Similarly, if you are looking to sell your home yourself, you will have to solicit calls from interested parties, answer questions and make appointments. Keep in mind that potential buyers are likely to move on if you tend to be busy or don’t respond quickly enough. Alternatively, you may find yourself making an appointment and rushing home, only to find that no one shows up.

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Google Maps Hit a Home Run

Google unveiled its latest innovation for real estate this past week and they crushed a 3-2 pitch in the bottom of the ninth into the upper deck!  Every time Google tinkers around with its website, real estate people get a shiver of anxiety and this latest innovation is likely to give many within the industry a full-blown case of hives.

Since Google announced the ability to see lots of real estate listings directly on Google Maps back in July of this year, they’ve been working hard to make it even easier to use.  They’ve added things like brand new high-resolution Street View imagery and detailed map data.  Now they’re making Google Maps an even more useful tool for online real estate searching.   Here are a couple of things you can look out for next time you visit their website:

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Peering Through the Fog

There are more and more positive signs that the fog is starting to clear in the residential real estate market.   Gone are the dense, pea-soup like conditions from a couple of months ago that caused buyers and sellers to try and drive through it at 5 mph.  It appears that they’ve put their collective feet on the accelerator and are now driving more confidently, albeit still with the headlights on. 

Point2 Technologies, Inc., the largest independent provider of website and listing syndication solutions for the real estate industry, with users in over 100 countries on its platform, released its Real Estate Confidence Index (RECI) for August 2009 this past week.  Over 3,000 real estate professionals covering every U.S. State, Puerto Rico and Guam contributed to this month’s report.  Charts of their findings are shown below:

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